This new logo has the same feel as the previous one. It still has atributes
from the older logo. It's more of a modern updated feel that resinates with our growth and mostly our customer base. The raw, rough, and gritty feel is that attitude that SSA evokes. The warrior mindset and the strength to stand strong. Inspired by Frank Miller's '300' and the 'Warrior Ethos' by Steven Pressfield. Symbols are very effective and speaks volumes without words. Simplicity is key with the ability to do more with less.
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